Shell’s Global Exploration Group launched Cultivate Forecasts to 200 employees in the Gulf of Mexico region. Based on the success of that pilot, the methodology was rolled out globally to over 800 employees across the entire group and at all levels.
Cultivate Forecasts, a prediction market, is a form of crowdsourcing. The platform anonymously aggregates forecasts from individual participants to a probability of an event happening in the future. Participants can update their forecasts at any time and are judged depending on how they forecast in a given question.
Forecasting questions in the group’s prediction market have focused on several areas:
The company’s goals for running the prediction market were to improve forecast accuracy from the wisdom of the crowd, provide an anonymous outlet to ensure all perspectives about key decisions were heard, and to increase everyone’s exposure to all projects in the group.
The following are the key benefits the company has experienced so far by running the prediction market: