How Internal Crowdsourcing Will Transform the Way We Do Business
By Adam Siegel
For years, companies of all shapes and sizes have utilized the power of the crowd to research, test, and drum up support for their products or service offerings. It makes sense — tapping into the external crowd can not only power idea generation at scale and in real time, but it can also drive engagement among your most important brand ambassadors.
Traditionally, market research has dictated that customers (or people like them) are always the best sources of information. By limiting yourself to this traditional way of thinking, you’re missing out on a rich vein of opportunity. One of the most influential crowds you have access to is your own workforce. Read the full article on Business 2 Community.