Cultivate talks to The Wall Street Journal about internal crowdsourcing
By Vanessa Pineda
Cultivate Labs and two of our clients, AstraZeneca and the Canadian Nuclear
Labs, were featured earlier this week in The Wall Street Journal's,
"Companies Turn to Internal
Crowdsourcing to Pick Best New Ideas." (See full article here).
“We wanted a simple way to inspire people” and engage with them about their ideas, says Dana Hewit, CNL’s chief R&D operations officer. CNL worked with Cultivate Labs last year to set up a platform through which employees could submit ideas.
AstraZeneca recently solicited ideas from employees around themes such as design and planning for studies, regulatory processes and patient-safety systems. It received 150 ideas—eight of which got the lion’s share of support from staff across the company.
We've been thrilled by the enthusiasm these crowdsourcing projects supported by Cultivate Ignite are generating across all of our client organizations, like at AZ and CNL. On average, global teams with 3K+ people receive 60-80% participation in the crowdsourcing efforts - a huge feat!
For even more information about running a campaign-based crowdsourcing project, check out:
- A blog post on CNL's inaugural Seed Stage Program
- A case study on AstraZeneca
- 5-minute episode, "Crowdsourcing Often Sparks New Business Ideas," Money Market Wall Street Journal Podcast