Cultivate Labs Blog

From the team shipping AI forecasting and sensemaking systems used by government, defense, finance, and research teams.

Scenario Planning as a System, Not an Event
Latest Post

Scenario Planning as a System, Not an Event

By Adam Siegel · Feb 27, 2026

Scenario planning has shaped corporate strategy and investment research for decades, but in most organizations it remains an episodic exercise that quickly ages as the world moves on. What changes when scenarios become living models, continuously tested against measurable drivers and updated probabilities, is not just the analysis but the quality and timing of the decisions that follow.

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Nation of Insecurity

By Adam Siegel · Sep 17, 2015

Nation of Insecurity

In society’s harsh klieg light, if you’re not a world class athlete with multiple Super Bowl rings, your company isn’t worth a billion dollars, you don't have rock hard abs 3 months after having a baby, or you’re a politician polling in single digits, you’re “middling.” 20 years ago, it was unheard of to meet anyone who had run a marathon, and rarer still to meet anyone who had completed an Ironman. Now you’re lucky to get a “nice job” on Facebook.

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An Unintended Consequence of Profit Sharing

By Adam Siegel · Aug 20, 2015

An Unintended Consequence of Profit Sharing

When Ben and I started Cultivate and talked about the core tenets we wanted the company to follow, one was to have people we worked with share in the profit the company was generating outside of any normal compensation. But that may be having some unintended consequences.

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