We recently did a project with a private company doing quite well in the marketplace. Its products are widely used and its growth over the past few years has been spectacular. Financially, the company is on really solid footing. But culturally, there were storm clouds. Growth has meant employing a few hundred people to a few thousand in only a few years. The CEO recognized this and lamented at the company's loss of its original hacker/builder culture...
Product design is a constantly evolving process as practices, trends, and expectations change. Cultivate Labs Director of Design, Jessica Price, explains her process for the redesign of Cultivate Ignite, a crowdfunding platform for use inside organizations.
Crowdfunding, the practice of financing a project by sourcing small investments from a large number of people, has exploded in the past decade as an alternative funding source. Established companies looking to adopt the agile principles of startups have begun to use external enterprise crowdfunding to gain indicators from their consumers, but with Cultivate Ignite, companies can now gain critical business indicators and insights from employees using internal crowdfunding.
Cultivate Labs is expanding Cultivate Ignite, an internal crowdfunding platform for enterprises, to include a self-service package for small and medium sized businesses to find and fund the best ideas in their companies.
We've all participated in group brainstorming sessions in both academic and business settings at some point complete with whiteboards, Post-it notes, and afternoons around a conference table. Though it has been proven that brainstorming, especially in group settings, doesn't work, people continue to look to it as the go-to technique for stimulating creativity. When the afternoon session is over, someone takes a picture of the whiteboard and promises to follow up with the team. And that's as fa